9/17/2008

Creating a product, pt.3

Alright, I hope you made your decision what kind of product you want to create. If not then go back to Creating a product, pt.2.
Let´s have an example... We say your hobby is printing t-shirts yourself in your basement.
Now you could write an ebook on how everybody could print his own t-shirts at home. You could explain it step by step in your ebook so that everybody would just have to follow your explanations and could start printing t-shirts at home. You might think "Well, who wants to know that and everybody could find explanations online for free" but you need to know two things.

First thing is, there are millions and millions of people worldwide using the internet every day. If only a fraction of these millions are interested in your product and actually buy it it is still enough to earn you a ridiculously huge income. The more specific and the less general your product is, the better.

And second, yes you can get almost any information on the internet for free these days. But it takes a lot of time and endurance to search the web for solutions and a lot of people are more than willing to pay money if you deliver the info they are looking for so they don´t have to search the web themselves.

With those two things in mind you can start.
Start writing your ebook. Everybody can write. An ebook does not need to be hundreds and hundreds of pages. If you deliver the information you promise then an ebook can be a couple of pages, maybe a dozen. Just open Windows Word and start writing. You can start somewhere in the middle if that helps you. I always do. That way I create the beginning and ending of an ebook around my main part which for me personally is way easier to do. It does not have to look fancy, it does not have to be written in an academic way. Just write the way you talk, keep it easy to follow, use common speech.
Once you finished it you download a PDF-Creator on your computer and convert your Word-File
into a PDF-File. That simple!

In the next part of Creating a product we will explain you how to create an ebook without actually writing it...

Tom

9/16/2008

Don´t get lost...

You need to be organized in what you do. If you don´t keep a journal where you write down all the important information about your internet business for yourself you can get lost.

It is really simple to keep track of all your actions. Just write down all the passwords and accountnames you have. Sounds stupid but you will get confused with all those different websites like blogger, Adsense, YouTube, Twitter, Elance, Clickbank, MySpace, facebook, etc...
So just write down those passwords. It´s really no work - just use Excel or a sheet of paper. It only becomes work if you forget one and DID NOT write it down.

Another thing you should do is to analyze your efforts and their outcome. With Adsense it is easy, cause they do it all for you. But still play around with different block sizes, different colors and keep track of it. See how much the click rates change if you use a different block size and learn from your analysis to improve your ads.

Also write down your YouTube efforts. Keep a journal of how many channel views you had, how many comments and friend invitations you sent out, how many video views you had. Write it down everyday and you will see the correlation between comments and channel views and between channel views and blog/website visits.

KEEP A JOURNAL

Creating a product, pt.2

The last time we talked about what kind of downloadable products you could create: ebooks, audio- or videocourses. You create it once and it can be downloaded unlimited times.

First of all you have to have an idea of what your product is about. Now you have to make up your mind. Don´t block your ideas by thinking the wrong way around. Don´t ask yourself "how can I make money", "what will make me money", "where do I get money".
Instead ask yourself "what do people want?", "what do people need?","what are people looking for?", "how can I solve people´s problems?", "what could I create that brings value to the people?".

Ask yourself those questions and really force your brain to come up with some ideas. Take the time to sit down and write all your ideas down and don´t stop before you have at least 50 ideas. The first 10 ideas are easy but then you have to be creative and you will be astonished what kind of ideas you will have. It doesn´t matter whether they are good or realistic. Not yet. Don´t judge your ideas, just keep thinking and writing.
Once you have 50 ideas go through that list and cancel half of those which you think are really really silly. You will have 25 ideas left and now you pick your favorite five and start to think how you can turn those into downloadable products.

After that you pick your top favorite and you make a decision whether you want to realize that idea. Once you made a decision you will go on with Creating a product pt. 3 (I´ll post it as soon as possible).

But for now you should sit down and start brainstorming!













Enjoy,
Tom

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9/15/2008

Videos draw attention!

You can draw attention to your YouTubeChannel with a little video. A video video will increase your channel views and will help you to drive traffic to your website/blog. It only takes a couple of minutes once you are familiar with the program to create a video.

All we used for that video was freeware. You don´t even have to spend money on a cam.

For the video we used Free Screen Video Capture by Topviewsoft, a program you can download for free to make a video of your screen. We picked a video from YouTube, an short part of one of my favorite movies, and recorded it with the free software.

For editing the movie we used Windows Movie Maker, a free program to edit videos. It is selfexplaining and you can learn how to edit a video within minutes. Just go togoogle and search for Windows Movie Maker.

For the sound you can take songs from your computer or you record sound with audacity, a free audioprogram. It is easy to use. All you need is a microphone or even just a headset.

And now go and try it for yourself!

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